Concept foundation

The concept foundation guides you to create Ecco experiences.

Consistency

Familiarity with the brand platform and a strong intuition of usability by applying the same solution to the same problems or functions in FCA digital products.

Objective

The information hierarchy is clearly defined without provoking ambiguity. Direct, simple, and transparent intentions.

Information as action

Any source of data or information can have interaction in the FCA interface.

Functionality as a priority

FCA digital products have a functional purpose and no worries about ornaments.